notessamuele onelia

18,500 Tweets in 489 Days

The Story

By the time Growth in Reverse analyzed Car Dealership Guy’s account, Yossi had posted “over 18,500 tweets since he started. That was 489 days ago.” (Source 1).

The math the author runs in the article: “A little back-of-the-napkin math says that equates to 37.8 tweets per day. This includes replies, but still. That’s a good amount.” (Source 1).

For comparison, the article notes: “That’s almost on par with Dan Go who tweets a lot (I calculated Dan’s average and it’s 45 tweets per day).” (Source 1).

The volume doesn’t come from broadcast. It comes from engagement. As covered in 4,000 Followers in 14 Hours from a Standing Start, Day 1 alone was 16 replies and 8 original posts. Day 2 was 30+ replies and 12+ tweets (Source 1).

The framing on intention: “He went all in on Twitter and focused there for 8 months until July 2022 when he started the newsletter.” (Source 1). The newsletter, podcast, and other surface area were layered on top of an already-built Twitter base.

His own description of the period: “I just started tweeting my butt off. And he wasn’t kidding.” (Source 1).

Lesson for Creators

There is no version of “Twitter growth in 28 months to 455K followers” that doesn’t involve unreasonable posting volume. 37.8 tweets per day, mostly replies, sustained for 16+ months, is not a hack, it’s the work. Most creators are looking for a content schedule that lets them post once a day and grow. That schedule exists and it produces predictable, slow growth. Yossi’s schedule produces a different outcome because it does a different amount of work. Don’t confuse the two.

Backlinks

External sources