Maja Voje
Go-to-market strategist and author of The GTM Strategist, who runs a free newsletter funded by 17 flat-fee sponsors rather than subscriptions. Grows by borrowing bigger audiences — co-authored deep dives with creators like Sean Ellis and Aakash Gupta, comment-gated LinkedIn lead magnets, and zero-budget launches seeded inside other people’s communities — and validates products by pre-selling before building.
- Fire the Copywriter Who Produces Negative ROI — fired six copywriters during the launch using ROI as the only retention test
- The Comment to Get It Posts and the 26 Hour Ban — comment-gated lead-magnet posts that grew reach until auto-DM volume got her banned
- Give for Weeks Before You Post Your Launch — earns the right to launch in a community by contributing value first
- Sell the Next Ten With One Case Study — one champion customer’s case study sold to ten lookalikes
- Pre-Sell a PDF to Test Willingness to Pay — a real pre-sale payment as the only honest willingness-to-pay signal
- Zero Budget Launch Through Borrowed Communities — 0 to 1,000 users on no budget by posting into existing Facebook groups
- Co-Author Deep Dives to Borrow Bigger Audiences — co-authored deep dives with bigger creators to borrow their audiences
- Seventeen Sponsors Keep the Newsletter Free — 17 flat-fee brand sponsors fund a free, ungated newsletter
- Run the Play 300 Times Before Selling the Template — ran the GTM Power Hour 300 times before packaging it as a template
- Sixteen Influencers Posting at the Same Time — coordinated 16 influencers to make a small brand look omnipresent during a spike
- Strip the Morning Routine to Ship the Book — cut a three-hour routine to writing first at 6am to finish the book in a year
- Kill the Clever Tagline, Keep the One That Converts — paid-tested taglines, kept the literal one converting at 8.5%