Milly Tamati

Founder of Generalist World. New Zealand-born, lives on the Isle of Raasay, Scotland (population ~170). Built a six-figure community business from one of the most isolated places in Europe.

Origin

• From New Zealand Classroom to 65 Countries to a Scottish Island — career arc from teaching degree to remote island founder
• The Director of Miscellaneous — the startup role that named the pain
• Three Weeks From Idea to Full-Time Founder — DMs to Slack group to quitting in 3 weeks

Growth

• The Quiz That Brought 22,000 Subscribers — ScoreApp quiz driving 22K+ of 30K+ subscribers
• 1,000 Days of Posting Without Scheduling a Single One — daily posting streak across LinkedIn and TikTok
• Two Years to Land Notion - The Sponsorship Patience Play — persistent outreach, $1,500/placement pricing

Community

• The Community That Banned Self-Promotion — culture-first Slack with 600+ paid members
• International Generalist Day - 87 Events in 35 Countries — community-organized global event

Business

• From 150 Per Year to 950 Lifetime - The Pricing Experiments — testing $150-$1,350, settling on $950 lifetime
• 12,500 Pounds a Year - The Founder Salary That Built a Six-Figure Business — bootstrapped, 2-person team, $63.3K revenue in 2024