Tom Alder
LinkedIn-first creator behind the Strategy Breakdowns newsletter, who reached 10,000 followers through a nine-month daily-posting streak and launched to ~5,000 subscribers before his first edition using CTAs on his existing posts. Optimizes relentlessly for the first hour of a LinkedIn post — outbound comments on big creators, five bonus self-comments, link edited in after the first hour — and runs the newsletter on a sponsorship-anchored revenue mix.
- Five Bonus Comments on Your Own Post — ~five high-value self-comments after the ten-minute mark, not one
- The First Hour Decides the Post — treats the first hour as the biggest predictor of total reach and replies to every comment
- Editing the Link in After the First Hour — publishes link-free, then edits the CTA link in after an hour to dodge the link penalty
- The Nine-Month Daily Posting Streak — a 30-day challenge extended to nine months, reaching 10,000 followers
- Launching to 5,000 Subscribers Before the First Edition — a subscribe CTA on daily posts built ~5,000 subs before edition one
- A Revenue Mix Anchored on Sponsorships — ~75-80% flat-fee sponsorships, with paid referrals and SaaS affiliate income
- Outbound Comments on Big Creators — 15-20 daily top-slot comments on big creators to siphon a slice of their reach