Tommy Clark

Tommy Clark is the founder and CEO of Compound Content Studio, a LinkedIn content agency for B2B tech companies, and the writer of the Social Files newsletter. After starting at Triple Whale, he launched Social Files in 2022 with roughly 500 subscribers and grew it past 17,000 (per Creator Spotlight) by partnering with the media company Workweek. He posts daily on LinkedIn, where he has built to around 43,000 followers, and scaled his agency from zero to over $1M in revenue in under two years. His teaching centers on founder-led content: extracting a busy founder’s real stories through structured interviews rather than handing the work to a ghostwriter.

• The Content Interview Beats Ghostwriting — extract a founder’s posts from a recurring recorded interview (7-10 prompts, each becoming one post) instead of ghostwriting from a blank page
• Swap How-To Content for How-I Content — reframe generic instructional posts into first-person results posts backed by lived experience nobody can copy
• Cram Two to Four Hook Levers Into the First Lines — deliberately stack multiple named hook devices (numbers, trendjacking, credibility-jacking, lists) in the opening lines
• Rent a Media Company’s Growth Engine to Scale a Newsletter — hand a tiny newsletter to Workweek’s recommendation-and-paid-ads machine in exchange for ad-revenue share
• Repost Your Winners Instead of Chasing New Hits — re-run proven angles and copy-paste old winning posts rather than inventing something new every day
• Put the Hours Into Writing, Not Engagement Theater — spend most time on the content itself and cap outreach at a quick profile scan, ~20 connection requests, and a few genuine comments