On-Page SEO best practices

• Use your target keyword in the first 100 words.

• Wrap your blog post title in an H1 tag. It’s automatic in WordPress.

• Wrap that subheading in an H2 tag.

• Keyword Frequency matters. Google may deny that using the same keyword multiple times helps. But SEO pros with experience will tell you that it definitely works.

• External links to related pages help Google figure out your page’s topic. It also shows Google that your page is a hub of quality info. Websites with external links tend to outrank those without them.

• Make your URLs short.

• Include a keyword in every URL.

• The closer the keyword is to the beginning of the title tag, the more weight it has with search engines.

• Modifiers in the title like “best”, “guide”, “checklist”, “fast” and ”review” help you rank for long tail versions of your target keyword.

• Use this formula for the meta description → This is a [content overview]. Learn how to get [specific benefit] from this [content description].

  Example → This is a complete guide to on-page SEO. Learn how to get higher rankings with this in-depth post.

• A good meta description helps your result stand out, which can boost your organic CTR.

• Include your keyword once in your meta-description.

• Publish something unique.

  1. A new tip or strategy.
  2. A better list of curated resources.
  3. Strong design and UX.
  4. New case study.
  5. Streamlined step-by-step process.

• Publish something valuable.

  1. Add details → Images, screenshots, or steps that make easier to put your content into practice.
  2. Crisp writing → Strong copywriting will make your content more engaging.
  3. Updated material → Brand new strategies, steps and examples go a long way.
  4. Expert authors → Content from someone with first-hand experience is almost always more valuable.

• Be EXACTLY what a Google searcher wants. Check what articles rank for a particular keyword. Write something similar (but more unique and valuable).

• If it makes sense, test titles tags with a question.

• Double check if you have your Schema set up correctly using the Structured Data Testing Tool.

• Write title tags with some emotion. But avoid power words like ”insane” and ”powerful”. They make your title look like clickbait.

• Add the year to your title and description. It makes it clear that your content is up-to-date.

• It’s OK to have an image at the top of your post. But if it pushes your content down the page, that’s bad.”

• Make your content super easy to skim. Use a lot of ton of H2, bullets and images.

• Sites with unique images tend to outrank the sites with stock photos.

• Link your high-authority pages those that need a boost. Make sure to use keyword-rich anchor text.

• If your post covers an entire topic, it has a higher chance of ranking. Use lots of LSI (Latent Semantic Indexing) Keywords. Which means: synonyms. To find the right ones, check out the “Searches Related to…” area at the bottom of the Google results for your keyword.

• Give every image on your site a descriptive filename and alt text.

• Get a performing hosting.

• Remove as many third party scripts as you can.

• If possible optimize your content for Featured Snippets.