Alex Garcia
Austin-based marketing creator. Founder of Marketing Examined (200K+ subscribers, 7-figure media company). Former agency founder, The Hustle growth team, CMO at Kollective, Co-Head of Marketing at Gumroad. CrossFit athlete. Vision: 9-figure media company competing with Harvard Business Review.
Career Arc
- The Austin Agency He Quit After Two and a Half Years — performance ad agency, worked with ONNIT
- Learning Growth at The Hustle Before Building His Own — scaled The Hustle’s newsletter, Trends, and My First Million
- The Gumroad Bridge Between Jobs — part-time Co-Head of Marketing to fund the newsletter
Growth
- The 50 Threads in 50 Days Challenge — 500 to 40K Twitter followers in 50 days
- The Pat Walls Content Swap That Got 5-10K Subscribers — content swap that outperformed traditional swaps 10-50x
- The Onboarding Machine Behind Marketing Examined — Sniper Links, 5-email gift, reply-to-confirm
Content & Strategy
- The Snacks and Entrees Content System — 3Ps Framework, content funnel, 90/10 value-to-promo ratio
- From Newsletter to Social Shows for Brands — latest evolution: social-first shows for 8-10 figure brands
Business
- From Side Hustle to One Million ARR — $65-75K/month sponsorships, $1M+ ARR
- Taking on Harvard Business Review — 9-figure media company vision, Blueprint podcast
Personal
- The CrossFit and Marketing Parallel — training for CrossFit Games while building media company