Pricing

1. McMenu effect
2. Yes-Yes Pricing Table
   1. Give the customer only 2 options,
   2. Keep a tiny price difference between the offer packages,
   3. The bonuses of the most expensive option.
3. Price justification for consulting services
4. Price table position
5. The right bonus
6. Pay Once for the Library, Not to Keep Me Writing — Olivia Wickstrom: $8/month reframed as “access to $500+ growing library” instead of “pay me to write”