McMenu effect

In a McDonald you can order:

• a cheeseburger (2,20 $),
• and a Coca-Cola (2,20 $).

You’ll spend 4,40 $ (perceived value: 4,40 $). Or you can order a Cheeseburger McMenu, you’ll get:

• a cheeseburger (2,20 $),
• a Coca-Cola (2,20 $),
• and french fries (2,20 $).

You’ll spend 4,90 $ (perceived value 6,60 $) This is an example of the Yes-Yes Pricing Table. In this contest the customer choice is obvious. But more than that everybody wins. The customers feels like he had a good deal. And McDonald gets the profit they want from that buyer.