How to make a better content
”Better” in this case means mostly different from competitors.
- “Better” quality → If everybody else writes short guides, go into more details. If everybody writes long tutorial go super brief and to the point.
- “Better” voice → Add more casual personality if everybody is super formal. Or viceversa.
- “Better” organization → If everybody else is full of huge unorganized paragraph, offer more readable articles. Or curate better the subheads.
- “Better” positioned → Offer a radically different view on the topic.
- “Better” for the audience → Go more specific or broader
- “Better” user experience → If others push hard for the sale, give the whole knowledge for free.
- “Better” data → focus on one original data, or give more than the competitors
- “Better” quotes
- “Better” insight
- “Better” stories
- “Better” clarity
- “Better” examples → Use insider examples, or on the contrary pick from mainstream figures, or from completely unrelated categories.
- ”Better” introduction → Especially for lists, if nobody takes advantage of this section.
- …