notessamuele onelia

How can I become a writer?

  1. Online writing is a game

    1. How to “win” the game of online writing
    2. How The Online Writing Game Works: 7 Levels Of Success
    3. The first 6 months of online writing
      1. Practice your writing in public
        1. Why people don’t practice their writing in public
    4. Timely vs timeless writing
      1. In online writing, volume wins
    5. Content Roadmap Template

  2. Questions are the currency of writing

  3. How to write on social platforms: 3 stages

    1. Growth strategies for social platforms
      1. Audience hacking
      2. Trend jacking
      3. Engagement hacking
      4. Hashtag stacking
      5. Publishing hacking

  4. The Writing Data Flywheel

    1. Data & Writing
    2. How to use the Writing Data Flywheel
    3. Reader Acquisition Flywheel

  5. The 3 kinds of personal credibility

    1. Implied Credibility
      1. 2 options for beginner writers without credibility
    2. Perceived Credibility
      1. Perceived Credibility signals can backfire
    3. Earned Credibility
      1. Earned Credibility has more value because you can’t buy it
      2. Earned Credibility gives you leverage

  6. The 3 content buckets

    1. The “general audience” content bucket
    2. The “company or industry audience” content bucket
    3. The “niche audience” content bucket

  7. Basic structure of every written content

    1. 5 forms of online writing
      1. How to make a better content
    2. How to write introduction
      1. 1-3-1 Introduction
      2. 1-3-2-1 Introduction
      3. 1-5-1 Introduction
      4. 1-5-2-1 Introduction
      5. 1-4-1-1 Introduction
      6. 1-3-1 + 1-3-1 Introduction
      7. 1-3-1 + Bullets Introduction
      8. ^ 1 + Subhead Introduction
    3. How to write the main points of an article
      1. Basic rule for the main points of an article online
    4. How to write conclusions for an online article
    5. The CTA inside an online article

  8. Proven headlines format

    1. How to write headlines people can’t help but read
    2. Headlines that target both a niche and a broad audience
    3. Power phrases on headlines

  9. Endless Idea Generator for content topics

  10. How writers create their own categories

    1. Different > Better
    2. How to create a unique writing style

  11. POV + Languaging = Messaging

    1. How to communicate what makes your new category different
    2. Languaging
      1. You Need Languaging
      2. Languaging & Uniqueness
      3. How to measure your languaging

  12. What is copywriting

  13. Basic language rules

    1. Persuasive Italian: Rules

  14. Growth flows

  15. Problem → Result → Solution

    1. The problem headline
      1. Title as a question about the reader’s problem
      2. Problem headline examples
    2. The heart of a business proposal
      1. Customer’s trust
      2. Value proposition
      3. Business proposals and personal goals

  16. Languaging & Uniqueness

  17. Uniqueness examples

  18. Forms of guarantee

  19. Forms of scarcity

    1. Forms of meta-scarcity

  20. Questions for useful testimonial

    1. Testimonial vs Case study
    2. How to get useful testimonial

  21. Structure of a sales page

    1. Cover of a sales page
    2. The story section of a sales page
    3. The product presentation in the sales page

  22. To elicit emotions highlight yours

  23. How to write 10.000 words per day

  24. Quantity > Quality

  25. The best stories are personal

    1. Tell your side of a story
    2. Big stories vs Interesting stories
      1. Big stories aren’t optimal

  26. The Ben Thompson Plus Bill Simmons Baby — Packy McCormick: finding “voice-market fit” through Write of Passage

  27. Writing to Not Forget - The Grandmother with Alzheimers — Packy McCormick: deeply personal motivation to write

  28. The Fund Raised with a Memo Not a Deck — Packy McCormick: writing skill applied to VC fundraising

  29. 40 Percent of the Day Reading — Kyla Scanlon: input rate as the ceiling on writing output

  30. Writing TikToks as Poems — Kyla Scanlon: short-form scripts written in a different genre, not as compressed prose

  31. From Substack Newsletter to NYT Bestseller — Kyla Scanlon: load-bearing essay as the path from newsletter to book

  32. The Nine-Month Wait, 200 Posts — Olivia Wickstrom: surviving the 200-post invisible phase before any writing-online compounds

  33. 1,500 Cold Pitches at One-in-Two-Hundred — Olivia Wickstrom: cold-outreach math of building a freelance writing career from zero

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