One Hundred Podcasts in Two Years
The Story
From July 2020 through the end of 2022, Packy McCormick appeared on over 100 podcast interviews and major guest appearances (Source 1).
“While many writers just publish on their own platforms, maybe doing a cross-promotion here or there, Packy takes an entirely different approach” (Source 1).
He went on podcasts with hundreds of thousands of listeners, like the Acquired podcast which has around 150,000 unique listeners per episode. But he also did interviews with much smaller audiences. Some of the YouTube videos had less than 100 views (Source 1).
The range of topics was equally wide. “They might be about crypto, general tech-related, or even just podcasts for creators” (Source 1).
Starting in July 2020 through the end of 2022, he was a guest on at least 2 podcasts every month, with some months featuring 5 or even 8 episodes (Source 1).
The podcast appearances fed the flywheel: new audiences discovered Not Boring, the connections he made helped him learn about companies for deep dives, and those deep dives could lead to investment opportunities (Source 1).
Lesson for Creators
Most newsletter writers think of growth as a writing problem: better headlines, more Twitter threads, smarter cross-promotions. Packy treated it as a distribution problem and solved it by becoming omnipresent in audio. Saying yes to everything, from a 150K-listener show to a video with 100 views, built compounding awareness over time. The small appearances weren’t wasted effort. They built relationships and created content that continued to surface new readers long after the recording.
Related
- The Accidental Flywheel — podcast appearances as a key input to the flywheel