Marketing

1. Knowledge creators marketing triangle
2. The origin of “positioning”
3. 3 steps for Category Design
   1. Question framing
4. If you’re not first
5. Best marketing books
6. Create a social media persona
7. How to organize an online challenge
8. How to define your niche: inductive approach
9. How to define your niche: deductive approach
10. How to self-promote online
11. Self-promotion vs attention
12. The Humble Brag
13. @Writing
14. @Mailing list
15. Growing a business is a continuous balancing act
16. Hype marketing
17. There is no strict order to follow in the development of an online business
18. To make your business solid, do not focus only on the immediate ROI
19. The Austin Agency He Quit After Two and a Half Years — Alex Garcia: quit growing agency because model didn’t fit
20. Learning Growth at The Hustle Before Building His Own — Alex Garcia: learned newsletter growth at scale
21. The Onboarding Machine Behind Marketing Examined — elaborate onboarding system for deliverability and retention
22. Taking on Harvard Business Review — Alex Garcia: 9-figure media company vision
23. From Newsletter to Social Shows for Brands — Alex Garcia: social-first shows for 8-10 figure brands
24. Three Weeks From Idea to Full-Time Founder — Milly Tamati: LinkedIn DMs to full-time in 3 weeks
25. International Generalist Day - 87 Events in 35 Countries — Milly Tamati: community-driven event scaling
26. Two Years to Land Notion - The Sponsorship Patience Play — Milly Tamati: 2-year sponsorship outreach
27. The Community That Banned Self-Promotion — Milly Tamati: culture-first community design
28. The Sponsor Deck Tweet That Sold Out Months of Ads — Packy McCormick: transparency as monetization tactic
29. One Hundred Podcasts in Two Years — Packy McCormick: podcast guest appearances as distribution strategy
30. The Microwave-in-the-Trunk Stunt That Built $28M in Sales — Yossi Levi: stunt marketing as differentiation in a commodity market
31. Zero Dollars from a Single Car Brand — Yossi Levi: editorial impartiality as a long-term trust moat
32. CDG Was Built With Zero Paid Marketing — Yossi Levi: organic-only growth as the path to real product-market fit signal
33. The 13-Minute Documentary That Doxxed Him on His Own Terms — Yossi Levi: self-produced documentary to control a brand reveal narrative
34. Viral Post Generator Sold in One Week — Tom Orbach: reverse-engineered viral pattern, 2M users, acquired in 7 days
35. The Wiz Drops Playbook — Tom Orbach: 1 familiar format + 1 unexpected audience as B2B viral formula
36. The Customer Certificates That 3x Social Shares — Tom Orbach: recipient name as largest element
37. Employee Advocacy - 100 Percent Work, 100 Percent Credit — Tom Orbach: removing all friction from internal sharing
38. Thompson’s Law - Viral Is Just Broadcast — Tom Orbach: viral spread comes from mega-accounts, not chain reactions
39. The Reddit Ambassador Program — Tom Orbach: paid superfans on a hostile-to-promotion channel
40. The Product Hunt Win Disguised as a Gallery — Tom Orbach: reframing positioning to fit a platform’s logic
41. Niche Within a Niche - The Wet-Dog-Food Agency — Nathan May: hyper-specific positioning beats general positioning for B2B services
42. The 600 Decision-Makers Map — Nathan May: count actual buyers, not audience members, when selling high-ticket B2B
43. The “Mind If I Add You?” LinkedIn DM — Nathan May: LinkedIn DM script using social proof of named peers
44. Free Stuff Better Than Their Paid Stuff — Nathan May: open-sourcing playbooks as the highest-converting B2B trust mechanism
45. Let the Customer Be the Copywriter — Nathan May: voice-of-customer research from Reddit, organic social, internal data
46. One Sponsor Instead of Many — Kyla Scanlon: single anchor sponsor as a trust-protecting monetization model
47. The Five-Platform Content Ecosystem — Kyla Scanlon: resequenced multi-platform release schedule for solo operators
48. From Substack Newsletter to NYT Bestseller — Kyla Scanlon: load-bearing essay as the path from newsletter to book deal
49. The Sprinter Van That Got Pickleball to Notice The Dink — Thomas Shields: physical brand presence + first-party content as field marketing
50. The Dink Awards - A Niche People’s Choice Made the Industry Co-Promote — Thomas Shields: awards program as co-promotion lever pulling industry orgs into your gravity well
51. Sponsors Funded the Referral Program The Dink Got Free Distribution — Thomas Shields: brand-partnership-funded referral program flipping the sponsor relationship
52. ESPN of Pickleball - From Newsletter to Multi-Sport Media Holdco — Thomas Shields: media-company positioning as the structural alternative to personal-brand creator
53. Skipping Class to Teach Kevin Durant Pickleball — Thomas Shields: niche authority pulling celebrities into the orbit unprompted
54. 9,300 Likes for Quitting Instagram — Olivia Wickstrom: multi-platform ecosystem where each platform has a defined job
55. 100,000 Pinterest Visitors to a Substack — Olivia Wickstrom: Pinterest as a long-tail distribution layer for newsletter posts
56. One Note Brought 2,300 Subscribers After Months of Crickets — Olivia Wickstrom: discovery-layer-as-acquisition channel on Substack
57. The Triple Stack - Paid to Distribute His Own Writing — CJ Gustafson: $5-10K paid guest posts bundling distribution, backlink, and republished content
58. Quarterly-Only Sponsorships and I Never Discount Anything — CJ Gustafson: B2B sponsorship pricing discipline with quarterly minimums and no-discount rule
59. Owning CAC - Four Months of Nightly Twitter Replies — CJ Gustafson: own-a-phrase reply strategy for the first 1K subscribers
60. The Four Sharing Archetypes - Write for the Forward — CJ Gustafson: virality-by-design via four named sharing motions
61. Walter the Dog and the Freak Flag — CJ Gustafson: personality as competitive moat in a serious B2B vertical
62. Niches Are Larger Than You Think — CJ Gustafson: narrow positioning pulls in adjacent audiences instead of needing to broaden