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Mailing list

  1. Mailing list
  2. Optin form and lead’s name
  3. What is a lead magnet
    1. Why to create a lead magnet
    2. How does a lead magnet work
    3. Examples of lead magnet
    4. A good lead magnet
      1. The right topic for a lead magnet
      2. Small lead magnet
      3. Looong lead magnet
      4. Structure of an effective lead magnet
  4. First email, first offer
  5. Best paid autoresponder
  6. @How can I become a writer
  7. Sixty-Five Thousand Dollars in Year One — Lenny Rachitsky: $65K year one from Substack paid tier
  8. Word of Mouth Beat Everything — quality content as sole reliable newsletter growth lever
  9. The Advice Column Format — reader questions as content backbone for paid newsletter
  10. The One-Person Media Empire — $4M+/year from newsletter, podcast, job board, community
  11. The 50 Threads in 50 Days Challenge — Alex Garcia: Twitter threads as newsletter growth engine
  12. Learning Growth at The Hustle Before Building His Own — Alex Garcia: 25K subs in 6 months while employed
  13. From Side Hustle to One Million ARR — Alex Garcia: $65-75K/month sponsorships at 150K subs
  14. The Pat Walls Content Swap That Got 5-10K Subscribers — content swap that outperformed traditional swaps
  15. The Snacks and Entrees Content System — Alex Garcia: 90/10 value-to-promo ratio
  16. The Onboarding Machine Behind Marketing Examined — Sniper Links, 5-email gift, reply-to-confirm
  17. The Quiz That Brought 22,000 Subscribers — Milly Tamati: quiz funnel driving 22K+ subscribers
  18. Two Years to Land Notion - The Sponsorship Patience Play — Milly Tamati: newsletter sponsorship strategy
  19. A Year Below One Thousand Subscribers — Packy McCormick: a year below 1K before hockey-stick growth
  20. The Sponsor Deck Tweet That Sold Out Months of Ads — Packy McCormick: radical transparency to sell sponsorships
  21. The Product Hunt Launch That Tripled His List — Packy McCormick: Product Hunt as newsletter growth lever
  22. The Elon and Cathie Wood Retweets That Doubled His Following — Yossi Levi: 12K to 25K subscribers in one month off a single viral thread
  23. The 1,000-Person Waitlist Built Before Launch — Tom Orbach: ~700-1,000 readers ready on day 1
  24. The Saturday-Only Newsletter Behind a Full-Time Director Role — Tom Orbach: 44K subs on one writing day per week
  25. Two Years of Free Before the Paid Switch — Tom Orbach: $50K in 72 hours after the trust window
  26. The Non-Calculatable Offer — Tom Orbach: bundling that escapes per-email pricing math
  27. The 9-Day Launch Sequence Planned in Excel — Tom Orbach: manual launch sequence, urgency reminders convert best
  28. 9,200 Subscribers from One-Way Substack Recommendations — Tom Orbach: receipts-first reciprocity on Substack recs
  29. The Product Hunt Win Disguised as a Gallery — Tom Orbach: reframing a newsletter to bypass Product Hunt curation
  30. The Algorithmic Boost After Going Paid — Tom Orbach: free growth doubled after launching paid tier
  31. The Verify Your Signup Reply Trick — Tom Orbach: reply-to-confirm welcome email driving 45% open rates
  32. The 120-Word Post That Outperformed Everything — Tom Orbach: shorter scope outperformed long-form
  33. Drop Your Website - 650 Subs Per Post — Tom Orbach: LinkedIn free-advice format
  34. Infographics That Add No Information — Tom Orbach: shareable visuals as growth lever
  35. 300 Lightbulb Stress Balls — Tom Orbach: conference swag with built-in conversation starter
  36. The Reddit Ambassador Program — Tom Orbach: paying superfans to share on Reddit naturally
  37. The 600 Decision-Makers Map — Nathan May: $1M ARR by reaching 600 named buyers, not growing a list
  38. The “Mind If I Add You?” LinkedIn DM — Nathan May: outreach script that got Industry Dive, Morning Brew, beehiiv CEOs subscribed
  39. The Welcome Section That Builds Status — Nathan May: naming new heavy-hitter subscribers in every issue as retention mechanic
  40. The Neuron - $1.80 Cheap Subs to Acquisition Target — Nathan May: 150K to 500K subs in 17 months, then acquired by TechnologyAdvice
  41. Quality Beats Cheap CPL - 4-5x Engagement Lift — Nathan May: higher-cost ad subs engage 4-5x more than cheap ones
  42. The Media Mullet - Free Up Front, High-LTV Out Back — Nathan May: ad-supported newsletter front, high-LTV community/product back
  43. First Question Is Monetization, Not Subscribers — Nathan May: pick the model and kill criteria before chasing subs
  44. Why Paid Newsletters Are Really, Really Hard — Nathan May: the four niches where paid subscriptions actually work
  45. Free Stuff Better Than Their Paid Stuff — Nathan May: open-sourcing playbooks as the highest-converting B2B content
  46. Never Delegate the Writing — Nathan May: founder’s voice is the leverage; delegating breaks the asset
  47. Let the Customer Be the Copywriter — Nathan May: mining Reddit/internal data for ad hooks instead of inventing them
  48. Almost Bought The Neuron - Lost the Bid — Nathan May: lost-deal write-up that turned the winning party into a client
  49. The Atomic Essays That Became Extra Focus — Jesse J. Anderson: Ship 30 for 30 as the writing constraint that birthed the newsletter
  50. The ADHD Strategy Guide PDF Lead Magnet — Jesse J. Anderson: repackaged-essay PDF for the first 1K subs
  51. 1K to 10K Was Harder Than 10K to 100K — Jesse J. Anderson: the flat early segment is the hardest part of the curve
  52. The 30-Minute Parkinson’s-Law Newsletter — Jesse J. Anderson: think all week, write in 30 minutes
  53. I’d Rather Lose Every Other Channel Than Lose My Newsletter — Jesse J. Anderson: newsletter-as-only-irreplaceable-asset
  54. Patreon Quit, Substack Paid Won — Jesse J. Anderson: failed Patreon, casual Substack paid flip
  55. The Sponsor Hunt That Almost Killed the Newsletter — Jesse J. Anderson: sponsorship drain as the burnout trigger
  56. From Substack Newsletter to NYT Bestseller — Kyla Scanlon: one viral newsletter post → NYT op-ed → Penguin Random House book deal
  57. One Sponsor Instead of Many — Kyla Scanlon: “support this work” Substack model with no paywall, one anchor sponsor on video/podcast
  58. Sponsors Funded the Referral Program The Dink Got Free Distribution — Thomas Shields: brand-funded referral rewards turning newsletter into a coalition growth engine
  59. The Sprinter Van That Got Pickleball to Notice The Dink — Thomas Shields: PPA partnership + branded van as first-party content engine
  60. ESPN of Pickleball - From Newsletter to Multi-Sport Media Holdco — Thomas Shields: niche-media positioning scaled from one newsletter to multi-sport holding company
  61. The Nine-Month Wait, 200 Posts — Olivia Wickstrom: month-9 inflection after 200 posts, the invisible-compounding phase
  62. One Note Brought 2,300 Subscribers After Months of Crickets — Olivia Wickstrom: Notes as Substack’s discovery layer, breakout after months of silence
  63. 9,300 Likes for Quitting Instagram — Olivia Wickstrom: owned-list-first multi-platform system after leaving Instagram
  64. 100,000 Pinterest Visitors to a Substack — Olivia Wickstrom: Pinterest as long-tail traffic engine for a Substack
  65. The $459 Post She Almost Paywalled — Olivia Wickstrom: free tutorial outperforming paywalled tutorials on revenue
  66. Half Substack, Half Coaching - The Revenue Mix Beyond Subscriptions — Olivia Wickstrom: paid subs as one stream, not the ceiling
  67. Pay Once for the Library, Not to Keep Me Writing — Olivia Wickstrom: Member Vault reframe of paid subscriptions
  68. Eighteen Months at Four Hundred Subscribers — CJ Gustafson: 18 months in the invisible phase before 400 → 65K
  69. Owning CAC - Four Months of Nightly Twitter Replies — CJ Gustafson: first 1K subscribers via the reply-guy SEO flywheel
  70. The Triple Stack - Paid to Distribute His Own Writing — CJ Gustafson: $5-10K paid guest posts that doubled as backlinks and republished content
  71. The Four Sharing Archetypes - Write for the Forward — CJ Gustafson: designing posts around who would forward them
  72. Niches Are Larger Than You Think — CJ Gustafson: 70% of his readers aren’t CFOs; narrow positioning pulled in adjacent audiences
  73. Quarterly-Only Sponsorships and I Never Discount Anything — CJ Gustafson: 13-touch logic and no-discount discipline at $3M ARR
  74. Mostly Media at Three Million With No Full-Time Employees — CJ Gustafson: lean contractor-stack media business beating a $330M-valued media company on profit

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